Impact of Information Systems on Aalsmeer Flower Auction Essay

Impact of Information Systems on Aalsmeer Flower Auction - Essay Example This paper illustrates that as the world moves one step forward each day, the advancements in information systems move a hundred step ahead, and has advanced to an extent that once considered as a support function, today information systems drive the business model for many organizations. An interactive information system of the base organization allows its stakeholders to interact with the system in various forms and modes, with differing rights and restrictions. The classical example of such a scenario is the Walmart-P&G strategic partnership whereby the IS is inter-linked allowing the supply chain to be automated for inventory replenishment as well as for ensuring that the right product is placed at the right place, in the right quantity. Auction websites follow a business model that is based in the whole sum on the fundamental of the information system. A classical example of such models has been applied at eBay, Souq, etc. Amazon is another classical application whereby online s elling is displayed to perfection by the business. The right level of application of an IS has also led firms into a competitive advantage over their competitors, since most of the developments in IS by a particular business are patent for their usage. The object of analysis for the purpose of this assignment is Aalsmeer Flower Auction, later referred to as ‘the business’ in this essay. The business is a mediator between the Dutch flower growers and buyers – it is a platform whereby they interact and enter into sale/purchase agreements. The business is often used as a price indicator since it presents the pricing where deals are made. Initially, the supply side ruled the markets; however, there are three trends that have changed the outlook of the respective industry, as stated by Bocij: development of e-markets, unsatisfied needs of retailers, and mergers and Acquisitions amongst retailers, and professional growth amongst sellers. With this, it seems visible tha t the business lacks an information system that can deal with these and the other growing trends in the industry – an IS that can swallow the current and the upcoming changes and trends in the flowers industry.

Guest speaker paper Movie Review Example | Topics and Well Written Essays - 500 words

Guest speaker paper - Movie Review Example The presentation seems to cover the fundamental aspects of marketing and their relevance in the hospitality industry. Incorporation of the modern advancement in information technology is highlighted by the guest speaker as instrumental in determining the success of hospitality industry. Marketing must therefore include comprehensive consumer feedback systems. This would help the hospitality company to make necessary adjustments and fill the demand gap which will go a long way in boosting the image of the firm. The speaker focusses on the need to adopt new hospitality and travel marketing management practices in order to remain relevant in the market (Nykiel,2012). Positioning is pointed out as a critical tool in enhancing the positive outcome in any marketing endeavors. This would be achieved through in-depth analysis of market trend and emerging consumer behavior. Market segmentation and 8Ps are explored by the speaker as they are considered core in boosting the overall set goals. E mbracing diverse cultural background of the hospitality consumer community is a strong variable when it comes to attaining customer satisfaction. The presentation has exhausted the expected marketing plan strategies and its impact in determining the success of an existing company or potential entrant. The speaker’s contribution in hospitality marketing offers an insight into the underlying concepts in organization success. Management practices and flexibility to emerging changes remains key in achieving short and long term goals. It is worth to note that intensifying competition in the hospitality industry calls for sound marketing plan. The plan must accommodate changes as market trend evaluation takes course. Hospitality and travel industry has experienced significant changes due to the influence of globalization (Nykiel, 2012). In essence, I believe the speaker’s ideas would be helpful in understanding the marketing management transition